VTMBH Article: Body
As the excitement of the 2002 FIFA World Cup Korea-Japan heats up, marketing strategies targeted at World Cup-related demands are actively unfolding.
Some Korean-American business owners, predicting their employees tardiness and absence after staying up all night to watch live TV coverage of the games, have pushed back their work schedules. Seoul Plaza, in Flushing, Queens, plans to install a wide-screen TV in its Crystal Ballroom so area Korean-Americans can watch the games together and support the Korean team. Bridge Enterprise, an advertising firm, designed commemorative World Cup t-shirts that being sold to Korean-Americans and Hispanics.
The World Cup is an opportunity to strengthen ties with my neighbors, so I am going to provide room for everyone to watch the games together and offer some light refreshments as well, said Mr. Lee, an owner of a dry cleaning service in Bayside, Queens, who recently installed cable TV in his store to watch the ESPN coverage of the World Cup. Since the World Cup is taking place in Korea, it will help create a good image for Korean-American businesses, he remarked.
Stores that are open 24 hours are also installing cable or satellite TV one after another. One grocery store owner said, I installed cable TV so that the employees working an early-morning shift, as well as the customers, can watch [the games], adding that he expects Hispanic customers who cannot watch the games at home, to drop in.
Tae-kyung Yoon owns Saturn Electronics in Flushing, Queens, which handles the installment of satellite TV and the Dish Network. Usually, there are one or two subscribers per day, but since last week, the number of subscribers increased dramatically to 10 per day, Yood said. About half of the customers want to install [satellite TV] in their businesses, even though most of the live coverage of the games take place in the early morning.
Time Warner Cable, another carrier of ESPN, is also experiencing a similar increase in subscription orders.
In addition, employers who are concerned with employee lateness or absence are adjusting work hours. Mr. Park, an owner of a sewing factory, said that he pushed both the opening and the closing hours back by two hours, in consideration of soccer fanatic Hispanic employees to avoid of a setback in the factory production.
Meanwhile, Korea Tourist Service plans to place a commercial on CNN during the World Cup to encourage tourists to visit Korea. The commercial will broadcast 185 to 285 times in New York City and 13 other major cities across the United States. The Tourist Service also inserted a banner advertisement, Tour2Korea.com on the CNN and New York Times websites.
Some Korean-American business owners, predicting their employees tardiness and absence after staying up all night to watch live TV coverage of the games, have pushed back their work schedules. Seoul Plaza, in Flushing, Queens, plans to install a wide-screen TV in its Crystal Ballroom so area Korean-Americans can watch the games together and support the Korean team. Bridge Enterprise, an advertising firm, designed commemorative World Cup t-shirts that being sold to Korean-Americans and Hispanics.
The World Cup is an opportunity to strengthen ties with my neighbors, so I am going to provide room for everyone to watch the games together and offer some light refreshments as well, said Mr. Lee, an owner of a dry cleaning service in Bayside, Queens, who recently installed cable TV in his store to watch the ESPN coverage of the World Cup. Since the World Cup is taking place in Korea, it will help create a good image for Korean-American businesses, he remarked.
Stores that are open 24 hours are also installing cable or satellite TV one after another. One grocery store owner said, I installed cable TV so that the employees working an early-morning shift, as well as the customers, can watch [the games], adding that he expects Hispanic customers who cannot watch the games at home, to drop in.
Tae-kyung Yoon owns Saturn Electronics in Flushing, Queens, which handles the installment of satellite TV and the Dish Network. Usually, there are one or two subscribers per day, but since last week, the number of subscribers increased dramatically to 10 per day, Yood said. About half of the customers want to install [satellite TV] in their businesses, even though most of the live coverage of the games take place in the early morning.
Time Warner Cable, another carrier of ESPN, is also experiencing a similar increase in subscription orders.
In addition, employers who are concerned with employee lateness or absence are adjusting work hours. Mr. Park, an owner of a sewing factory, said that he pushed both the opening and the closing hours back by two hours, in consideration of soccer fanatic Hispanic employees to avoid of a setback in the factory production.
Meanwhile, Korea Tourist Service plans to place a commercial on CNN during the World Cup to encourage tourists to visit Korea. The commercial will broadcast 185 to 285 times in New York City and 13 other major cities across the United States. The Tourist Service also inserted a banner advertisement, Tour2Korea.com on the CNN and New York Times websites.