Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Voices That Must Be Heard" Articles Description An account of the resource The Independent Press Association (IPA) translates articles from the ethnic press (when necessary) and distributes them via web and fax newsletter to mainstream and ethnic press, government offices, nonprofits, and interested individuals. Voices That Must be Heard was designed by the Independent Press Association staff in New York City in response to the horrifying events of September 11. After Sept. 11th, Voices focused on the South Asian, Arab and Middle Eastern communities in New York. Since February 2002, the project has expanded, selecting articles from the broad range of ethnic and community newspapers throughout the city. Here, the Archive has preserved the Voices collection from its inception until November 2002. VTMBH Article VTMBH Article: Edition 22 VTMBH Article: Article Order 1 VTMBH Article: Title Korean-American store owners actively engage in soccer marketing VTMBH Article: Author Hyunsang Lee VTMBH Article: Publication Korea Daily VTMBH Article: Original Language Korean VTMBH Article: Translator Bo Kwon VTMBH Article: Section sports4 VTMBH Article: Blurb VTMBH Article: Keywords VTMBH Article: Body As the excitement of the 2002 FIFA World Cup Korea-Japan heats up, marketing strategies targeted at World Cup-related demands are actively unfolding. Some Korean-American business owners, predicting their employees tardiness and absence after staying up all night to watch live TV coverage of the games, have pushed back their work schedules. Seoul Plaza, in Flushing, Queens, plans to install a wide-screen TV in its Crystal Ballroom so area Korean-Americans can watch the games together and support the Korean team. Bridge Enterprise, an advertising firm, designed commemorative World Cup t-shirts that being sold to Korean-Americans and Hispanics. The World Cup is an opportunity to strengthen ties with my neighbors, so I am going to provide room for everyone to watch the games together and offer some light refreshments as well, said Mr. Lee, an owner of a dry cleaning service in Bayside, Queens, who recently installed cable TV in his store to watch the ESPN coverage of the World Cup. Since the World Cup is taking place in Korea, it will help create a good image for Korean-American businesses, he remarked. Stores that are open 24 hours are also installing cable or satellite TV one after another. One grocery store owner said, I installed cable TV so that the employees working an early-morning shift, as well as the customers, can watch [the games], adding that he expects Hispanic customers who cannot watch the games at home, to drop in. Tae-kyung Yoon owns Saturn Electronics in Flushing, Queens, which handles the installment of satellite TV and the Dish Network. Usually, there are one or two subscribers per day, but since last week, the number of subscribers increased dramatically to 10 per day, Yood said. About half of the customers want to install [satellite TV] in their businesses, even though most of the live coverage of the games take place in the early morning. Time Warner Cable, another carrier of ESPN, is also experiencing a similar increase in subscription orders. In addition, employers who are concerned with employee lateness or absence are adjusting work hours. Mr. Park, an owner of a sewing factory, said that he pushed both the opening and the closing hours back by two hours, in consideration of soccer fanatic Hispanic employees to avoid of a setback in the factory production. Meanwhile, Korea Tourist Service plans to place a commercial on CNN during the World Cup to encourage tourists to visit Korea. The commercial will broadcast 185 to 285 times in New York City and 13 other major cities across the United States. The Tourist Service also inserted a banner advertisement, Tour2Korea.com on the CNN and New York Times websites. VTMBH Article: Line Breaks 1 VTMBH Article: Date 2002-05-30 VTMBH Article: Thumb VTMBH Article: Article File VTMBH Article: Hit Count 67 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Korean-American store owners actively engage in soccer marketing 911DA Item Elements describing a September 11 Digital Archive item. Status The process status of this item. approved Consent Whether September 11 Digital Archive has permission to possess this item. unknown Posting Whether the contributor gave permission to post this item. yes Copyright Whether the contributor holds copyright to this item. yes Source The source of this item. born-digital Media Type The media type of this item. article Created by Author Whether the author created this item. yes Described by Author Whether the description of this item was submitted by the author. no Date Entered The date this item was entered into the archive. 2002-05-30